Wigzo, an enterprise marketing automation suite, has raised $500K (Rs.3 Crore) in Pre-Series A round of funding led by Aarin Capital Partners and chairman of Manipal Global Education, TV Mohandas Pai. AdvantEdge Partners, Singapore Angel Network, Sachin Bhatia (CEO & co-founder serial entrepreneur and angel investor), Akshay Garg (Co-founder, Komli Media) and ah! Ventures have also participated in this round of funding.
The funds raised will be used to expand its team and build out its delivery channels – including mobile, email, and web. In the coming months, Wigzo also plans to aggressively improve its algorithms, work on industry-specific requirements in terms of machine learning communications, deepen its APAC market penetration and provide customized solutions to the content, media, eCommerce and BFSI sectors to scale their SaaS model.
Wigzo was founded in 2013 by Umair Mohammed, Himanshu Kaushik, Shamail Tayyab and Vikrant Khushu. It is an enterprise marketing automation suite built on the machine learning algorithms and a predictive engine. The suite allows brands and marketers to personalise any form of communication across multiple channels including Email, Push, Browser Push as well as Facebook and Google Ads from a single dashboard.
It had earlier raised $100K in seed funding led by Nikunj Jain, Outbox ventures and Ritesh Malik.