April Dunford, Founder, Rocket Launch Marketing, discusses a systematic approach to startup marketing. April highlights the importance of understanding the customer buying process, choosing the right marketing tactics and how to measure marketing results.
Startups should figure out who their customers are, their characteristics and pain points, where they hang out (both online and offline), and how they choose to consume information. It is crucially important to thoroughly understand what you’re selling and the market you’re truly in as well as properly analyze competitive alternatives, key points of differentiation, and develop documented proof such as case studies or third party reviews.
Finally, select your marketing tactics based on the stage of the buying process where friction points exist, and with what you need to do to move your prospects to the next stage in mind. Check out the above video for assistance planning and executing your own marketing programs.