[Video] Design is as Critical as Technology in a Startup

The importance of design is often underestimated, but a good design attracts valuable opportunities for a business.

A good design can help an entrepreneur translate ideas into innovative and competitive products and services that are fit for the market. It can also be instrumental in strengthening one’s marketing approach.

Here’s a video featuring Irene Au of Khosla Ventures who had previously held lead user experience and user interaction design jobs at firms like Yahoo and Google, explaining how design plays as pivotal a role in businesses as technology.