Founded in 2010, Mumbai-based sports education startup, KOOH Sports has raised $2 million from a consortium of investors, including existing investors TCS, HDFC and Faering Capital and they will share a 70 per cent stake in the company. Sports promotion service Elevate Sports also participated in the round and will own a 5% stake in the startup.
The raised funding will be used to enhance self defence programmes in association with the Taekwondo Federation of India. This initiative will target women across schools, corporate and communities. Also, it will be opening more basketball academies and launching swimming training for kids.
Started by Intelenet’s Founders Susir Kumar and Prabhu Srinivasan, KOOH aims to get students to become more active in school and professional sports training programmes. Since its inception, KOOH Sports through a multitude of products and programmes has worked with more than 2,00,000 kids across India.
The startup has also launched a health, fitness and activity testing platform called Focus Score, to measures a kid’s health, fitness and talent through a set of physical tests and questionnaires.
“Early stage movement to active for life” or “early stage movement to podium” is the central theme to what KOOH Sports has to offer. Its approach has been on three levels : Initiate Interest (creating interest for sport in school kids through structured education model); Nurture Talent (nurturing talent by offering professional sports training after school hours); and Promote Talent (promoting young talent from schools to professional level sports).