Process9: Easing Vernacular Language Barriers for Brands Through Technology

(From L to R: Rakesh Kapoor- CEO, Vidhushi Kapoor- Director & Devendra Joshi- CTO

(From L to R: Rakesh Kapoor- CEO, Vidhushi Kapoor- Director & Devendra Joshi- CTO)

Founded in 2011, Process9 is a localization solution provider that enables translation and transliteration across 9 Indian languages. It also localizes mobile devices, websites, apps, mobile sites, content in 9 languages and provide text entry solutions in 21 Indian languages. On the other hand, the company also focuses on machine translation, voice and sentiment analysis in Indian languages.

Process9 was founded by Rakesh Kapoor who now serves as the CEO of the company. Rakesh is a Computer Science graduate from BITS Pilani. He is a serial entrepreneur who started his first venture, Summit Information Technologies in the early 90s. He started Process 9 in 2011 with the vision of breaking the language barriers in technology. The company now has 50 full time employees.

It has three products:

  • MOX for mobile which localizes the mobile phone OS and provides text entry capability in 21 Indian languages to the consumer
  • MOX Wave is a cloud based translation API that integrates with websites, mobile sites and mobile apps to localize UI from English into Indian languages.
  • MOX Gateway is a way of localizing an existing website/ mobile site and app requiring no change in source codes. It is a non-invasive method of localization that eliminates the need for time-taking changes to be made by the client’s development team to their existing properties.

How is it coming up?

Process9 has been able to partner with companies like Gaana, MakeMyTrip, HelloTV, Gionee, iBall and Intex for implementation of the technology for commercial use. When asked Rakesh about the same, he said “Localization has visibly increased demand for clients in tier 1, 2 and 3 cities. This strongly supports our claims that there is a significant population size in tier 1 cities that prefers using the internet in their native language. Localization is imperative for any business that wishes to sustain and grow in the coming few years.”

Similar Read:  Competitive Market or Untapped One? How to Make the Right Choice

Monetisation & Funding

The company received substantial amount of seed funding from IAN in Jan 2015 which is being invested in scaling the business growth and enhancing and developing advanced technology products. They’ve started the process of securing Series A funding and are are looking to raise $4-6 million. When asked how to do you plan to use the funding, Rakesh quoted “We require constant investment in talent acquisition, research and further, in sales and marketing.”

The product they offer is cloud based and uses SAAS model of pricing. The customers/companies pay according to how they use the software, so the revenue generated by the usage of software becomes the fees they charge.

How do they stand in the market?

The company is standing against global companies like Google and Microsoft for the MOX wave. Also, against independent keypads like Swiftkey, which has already raised $21.59 million from 10 investors, and Chinese mobile software firms like, Touchpal, which has raised $25 million since 2014, which provide language input in multiple languages.

The language service provider and technology segment is worth more than $38 billion globally. With less than 15% of the Indian population being English literate, more than 380 million internet users and almost 950 million mobile users in the country, there is a lot to cash on. According to WSJ’s report ‘The Vernacular Digital India’ there are 127 million people in the country who access internet in their local language.

A lot of companies, including international ones, are taking the path of creating content and products in regional languages. While there are solutions available in the market for translation for the international languages, Google and a few others are the only companies in this section to provide Indian regional languages.

Category