Goa-based company PowerStores eCommerce Ltd. is ready to take on North America. The company has rebranded as Webware.io and raised a fresh round of funding to fuel its growth. The investment was led by Toronto-based Extreme Venture Partners and William Bissell, who made the investment in his personal capacity through his family office.
The new round of funding will support Webware.io’s aggressive expansion across North America as it targets more than 30 million small and medium businesses.
“There is a great opportunity for digital services within the small business market right now,” said Sunil Sharma of Extreme Venture Partners.
Webware offers a DIY website platform designed to help small businesses to create their presence in the digital world. Its technology platform provides everything small businesses need to manage and grow an online presence, from designing and building websites and online stores, to SEO marketing services and creating loyalty programs.
Launched in 2012 by Cory York and Indrajit Chowdhury as PowerStores, it established a Toronto office this past summer and already has 10 employees and 500 customers there. Also, it is planning to expand its sales and marketing team in Toronto in the coming months to support its growth plans.
As per Google and Ipsos 2013 survey, there are $4 billion web platform companies in the market, 55% of businesses in North America are still not online.
“Small businesses are looking for a reasonably-priced, do-it-for-me platform and service company to take care of their online needs. And that’s what our company offers,” said Cory York, co-founder and CEO of Webware. “The name change to Webware.io reflects the company’s ability to serve more than just the eCommerce market with a shopping cart solution.”
Here is a video which shows how it works: