Kaaryah, Indian brand of western non casual wear for Indian women, has raised Pre-Series A round of funding from Mohandas Pai and The Saha Fund. The company plans to use the funds for recruitment, digitization & automation, marketing and building a formidable women’s brand.
Launched in 2014 to cater to the undeserved women’s western wear category in India, Kaaryah, is a private label fashion eCommerce portal. As of now, the company serves as many as 3500 orders monthly and also sells across marketplaces like Myntra, Jabong, Flipkart, PayTM, Snapdeal, LimeRoad apart from Kaaryah.com.
Earlier this year, the firm secured funding from Ratan Tata. The market in India for women’s western formal wear currently stands at Rs.100 – 150 billion ($1.5 -2 billion) and is poised to grow twice of that in the next three to four years.
Other players like Yepme, Zovi, StalkBuyLove and Faballey also focus on private label fashion wear, while Kaaryah exclusively focuses on a particular segment of the market. Talking about the competition, Kaaryah’s Founder & CEO Nidhi Agarwal said, “As of now Kaaryah is an unmatched apparel brand with no real competitors as we are very focused in what we cater. We have the widest catalogue in non-casual/formal wear for women and offer more sizes than any women’s brand in the world. Our personalized investment in the end customers sets us apart from other brands in the clothing sector. We evolve our catalogue on the basis of customer voice and feedback.”