Manna Healthcare Pvt. Ltd which owns and operates Obino, a virtual weight loss coaching platform, has raised seed round of funding from US-based venture capital fund RoundGlass Partners. The financial figures of the investment have not been disclosed yet.
“The money will be utilized in product enhancement and marketing activities,” said Ritu Soni Srivastava, Founder and CEO, Obino.
The company was founded by Srivastava, Vishal Soni and Yogesh S. in August 2014. Obino offers weight loss coaching services with the help of nutritionists on its platform. Most of the content is customized per user, with the help of an artificial intelligence system built by the company and on the basis of inputs and medical history the users share on the platform. These nutritionists oversee the content before it is shared and add additional remarks when required.
At present, it has two nutritionists on the platform and plans to have close to 40 in the next few months. While the basic services such as calorie counter, recommendation for diet, exercise regime and reminders are free for customers; it charges for things like customized fitness plans and constant monitoring.
For personalized diet and fitness plans, customers are consulted on call, after which the nutritionists put together a diet and fitness plan on the basis of the kind of food the person likes to eats and his work and sleep timing.
Commenting on the development, Srivastava said, “We use mobile app-based technology so that the Obino coach is partnered directly with our users helping them learn to make simple, practical and sustainable lifestyle choices, every day. It gives our customers control over their health by providing them with the right information and tools to make better choices”.
The cost ranges between Rs.499 and Rs.1,499, depending on the level of engagement. It claims to have 10,000 users with over 500 paid clients.