Gamaya, a gaming company based in California and founded by an Indian-American entrepreneur, recently released the tale of Ramayana in the form of a mobile game. This game connects the virtual world with the tangible one, making the tales of Lord Rama come to life.
It is a mobile game which requires a hardware platform and 3D printed toys designed by the company. These toys come in various Ramayana characters like, Rama, Ravana, Hanuman, Sugreev, Sita, Lakshmana etc, which when placed on the platform, appear on the app screen as the active character. These characters can be switched between the game, the power levels and other information is stored within the device. Each character has a unique power, and individual levels. The game can also be played online with friends, where the players team up to complete the stages.
The game is priced at Rs. 6,249, but is available at a price of Rs. 3,499 for a limited period on its website.
According to Narayanan Vaidyanathan, CEO of the company, the platform requires a Bluetooth connection and the data is transferred to the toy through NFC. He also stated that the company is planning to enter the VR field and develop a game for those devices. Further, it is also looking forward to launch sports games using the same technology, next year. The objective of the company is to provide a toy for children which blend the tangible and the digital worlds.
The firm has been funded by valley based Tandem Capital & NEA. Various HNIs have also invested in Gamaya. The team consists of 7 members in the Silicon Valley (Sunnyvale, CA) & 12 members in Chennai, India. Their toy and hardware partners are based in Hong Kong. Gamaya has plans to expand its product portfolio with other folklore based products (Mahabharatha, Chinese, Japanese and Greek folklore) and new products based on popular sports (Soccer, Cricket) & History.
The company entered India in December 2015.