Delhi based startup, EasyKhaana which caters meal boxes to corporates and individuals in Gurgaon, West Delhi and Central Delhi, has raised $100,000 in angel round from a private investor. The raised funding will be used to strengthen its logistics and technology as well as reach out to more people by expanding its delivery areas.
It has been 3 months since EasyKhaana has been into operations. Its centralised kitchen is located in New Delhi and the company also plans of opening a new kitchen for the Gurgaon market as well.
The startup was founded in September 2015 by Aayush Anand and Vishrut Gawri. Aayush is a graduate from Delhi University and an alumni of London School of Economics & Harvard Extension School. Vishrut studied architecture and is leading the sales and marketing.
EasyKhaana is a food tech startup providing homely meals, it allows users to book their meals on the website or via a call. The startup owns the complete delivery supply chain – with a combination of food, logistics & technology. The company claims that anyone can order their meal box in less than 30 seconds on its website.
Its competitors are the entire market of the unorganised DabbaWalas and the corporate canteens. Talking about their differentiation factor, Aayush said, “Our food and the disposable hygienic packaging differentiates us from rest. Our aim is to create an enriching experience for the user. The whole process is aimed at making the user feel at ease. One can place an order on our website in less than 30 seconds,” It earns money from the sale of meal boxes.
Commenting on the market size, Aayush further said, “the food delivery sector is a $2 billion market growing at 30-40% annually. But i believe our target customer is anybody who eats home cooked food.”
Earlier this month, food marketplace startup Twigly raised seed funding from TracxnLabs and Angels. Last month, MealHopper which connects users with local cooks for homemade meals, secured an amount of $100,000 in seed funding from ixigo.com Co-founders Alok Bajpai and Rajnish Kumar. On the other hand, a few of the other funded food delivery startups have been experiencing a cash crunch over the last few months, some are down sizing while some are shutting down.