Started in 2013 by NITK Surathkal alumni, Gyan Tiwari and Santanu Biswas, Delhi-based mFicient Technologies, a cloud based enterprise mobility Platform-as-a-Service (mPaaS) platform, has raised angel funding from Delhivery’s Founders as well as other angel investors from Delhi and Mumbai.
The startup aims to utilize the raised funding to build its sales & marketing team for aggressive sales in Indian market. The company will also be adding some new features in its solution that will change the way enterprise mobility today works.
mFicient is a cloud based enterprise mobility Platform-as-a-Service (mPaaS) that enables companies to provide employees secure mobile apps for access to corporate data, at a fraction of the time & cost of any other approach. The platform includes Rapid Mobile App Development Tools, Mobile Backend-as-a-Service (mBaaS), Integrated Mobility Management, Secure Mobility Tunnel, Secure Container App, Offline Data Handling and a push notification platform.
Commenting on the competition, Santanu told iamwire, “In the segment that we are targeting, there are a few large & small competitors. Some are focussed on specific business function (viz.FieldEZ etc) or some who do provide mobile app building tools (viz.Mowbly, DronaHQ etc), however, our value proposition is that we offer the full stack of services/tools required for enterprise mobility (data security, network security, containerization, mobility management, push notification & offline data handling capability). The market also has large players like SAP, IBM etc but we do not see competing with them in the market segment targeted by us.”
Currently its clients include Axis Bank and Hindalco. The startup has a pay-as-you-go pricing model. It charges its customer on per device per month basis.
Going forward, Santanu added, “Our goal is to become one of the top three enterprise mobility solutions company in Asia within next 24 months. To achieve that we are not just working hard on sales, but also adding some very smart new features to our product that will change the way enterprises think about enterprise mobility deployment.”
Some of the key challenges that the startup is facing are: long sales cycles for B2B products, and identification of apps for each customer/vertical that will help them achieve the desired ROI.
NASSCOM-Deloitte report estimates the global enterprise mobility market to grow to $140 Billion by 2020 and IDC estimates that Indian Enterprise Mobility market will be $1.8 Billion by 2017, which makes it a lucrative market for such companies to operate in.