Bharti Airtel on Tuesday announced the launch of ‘Wynk Games’ with over 2000 titles. The company has been pushing content through its Wynk brand, for streaming movies and music, and now it plans to capture the mobile gaming segment.
By launching Wynk Games, Airtel has become the first Indian company to host over 2000 games in an app based platform. The app can be downloaded through the Android Playstore, the subscription for Airtel users is free, though non-Airtel users will have to pay a sum of Rs. 29 in its current beta phase.
The app hosts many game publishers like Hungama, Reliance Big Entertainment, Thumbstar, Bulkypix etc. Kartik Sheth in a statement stated that the games that are hosted in the app are found as paid elsewhere. Some popular games hosted by the app include Real Cricket, Real Steel, Chota Bheem Jungle run etc.
Just like Android Playstore the app gives users three options, trending, latest and categories. The trending games suggest the games which are gaining popularity among other users, while categories section includes Cricket, Racing, Role play and Strategy & Simulation.
The ‘Free’ word always comes with a clause, most of the times users have experienced some hindrances like after completing few levels in the game, the game asks for coins or some kind of purchase in the app. Airtel targeted this problem and has resolved the ‘Free Game’ clause, which means games from A to Z will be available for free without any freemium catch.
Like Wynk Music and Wynk Movies, the app is ad-free and subscription based. The subscription will cost Rs.99/month but as an introductory offer its free for network users and comes with network’s internet packs. The games can be downloaded as an offline thing too.
Besides Playstore, there are a lot of third-party appstores like – Appslib, Amazon App store, Opera app store and network centric app stores like Vodafone, which have already established themselves in the market.
Airtel has tied up with Playphone Inc, a GungHo Subsidiaria and Softbank group company based in the Silicon Valley. Sheth explained that the partnership, Indian developers on ‘Wynk Games’ will also automatically get published in countries where Playphone is present – thus giving them opportunities to expand their reach across other global as well as emerging markets. Developers require only about 10 lines of code to adapt their app to the subscription platform for ‘Wynk Games’ and can register online at developer.playphone.com.