Advisor Healthcare aims to bring a change to the Healthcare industry in India through its Virtual Hospital, where it provides video consultation to connect care seekers and care providers for basic health issues. The Gurgaon-based digital healthcare startup, was founded in July 2015 by Piyush Kumar, Sumit Vijay and Amritpal Singh.
Advisor Healthcare is a virtual hospital based on marketplace model, where it enables digital interactions between healthcare providers and patients, so that the consultation can take place remotely. As a platform, it has a combination of marketplace, digital communication, personal health records and health assistant; and hence, it helps a patient during his/her entire course of treatment, irrespective of its online or offline consultation.
In India, connecting and following up with a doctor is a daunting task as 80% of the healthcare infrastructure resides in top 20 cities. And unavailability of personal health data and medical records make it even worse. With its technology and proposition, Advisor Healthcare aims to disrupt Indian Healthcare market of remote consultation, continuous care, follow-up and second opinion using chat, audio and video solution for better connect between healthcare providers and receivers. As per several reports, India is emerging as world capital for diabetic and chronic patients; this validate the need of a system which can help a patient in continuous care and remote consultation.
The company has around 40 healthcare providers, over 900 app users with more than 225 consultations delivered using the platform. “We believe in a holistic approach and hence from day one, we have electronic health record, digital prescriptions, appointment system and health recommendation system along with digital consultation which is our key offering,” the company said in a statement.
Piyush is an open source enthusiast (Ex-MakeMyTrip, NexTag) with over 9 years of professional experience in website operations and building data products. He has been associated with eCommerce Industry throughout his career.
Sumit has completed his graduation from IIT Kharagpur. He brings the experience of Indian eCommerce ecosystem and has worked with two of Indian eCommerce firms Snapdeal and Shopclues. His key expertise areas are product management, growth hacking and strategy planning.
Amritpal is a PHP / Laravel expert, had worked as lead project manager at CareerDart, product engineer at Kayako. He has been playing with web development, building web services and product development since his graduation days.
Current product offerings
The startup current offerings include HealthAdvisor app, Virtual Clinic app, PINK – Breast Self Examination app and Child Care app.
HealthAdvisor – It is available for Android users. Health Advisor works as Virtual Hospital, where user can see profiles of doctors, compare their experience and expertise and connect online with Medical Specialists for health issues via chat, video consultation and audio consultation.
Virtual Clinic – It helps doctors to bring their practice online, enhance their credibility, building online reputation and connecting with patients across the world. The app is available for Android users only.
PINK – It is an Android app which was launched by Advisor Healthcare in partnership with CREST Foundation to create awareness on breast cancer and educate women on the importance of self-breast examination.
Child Care – Using this Android app, parents can connect to paediatricians from anywhere, anytime for child growth management and new born care.
“We are solving the time per consultation and reachability, and are one of foremost products in India to launch in-app video consultation with e-prescription and other features build into it to enable digital consultation from anywhere, anytime,” said Piyush.
Funding and monetisation
Advisor Healthcare is bootstrapped till now and actively looking for external funding. It makes money by charging a 15-25% commission from each consultation fee and annual maintenance charges from doctors.
Going forward, the startup plans to add multiple specialties in Allopathy, Homeopathy, Ayurveda & Naturopathy; Genome based diet plan & medication are also on the list. Further, it is looking to make partnership with medicine delivery solutions provider.
The company will add services like Symptoms Based Search, Real Time Doctor Consultation, iOS Applications, Personal Health Record Management, Health Recommendation Data Engine, Wearable Integration and Health Devices Integration.
Competition and market size
The startup competes with the likes of Practo, Lybrate, Helping Doc, 1mg and CrediHealth. According to a report by Equentis Capital, Healthcare sector in India is expected to touch $158.2 billion in 2017 from $78.6 billion in 2012. The model of virtual consultation is also seeing several startups adopting it, in December 2015 itself a similar startup called MeraDoctor raised funding from Unilazer.