VWO, is an A/B testing tool that helps businesses improve their websites by tracking visitor behavior, testing improvement ideas and targeting visitors for personalization. It is used by more than 4,000 businesses such as Target, Disney, Sears, Tinkoff Bank and Flight Centre amongst others.
With this acquisition, VWO has made significant progress in its transformation from being the first ‘no-coding required’ A/B testing tool in 2010 to becoming a first full-featured conversion optimization platform.
The company aims to achieve the complete transformation by early 2016.
VWO’s vision is to be able to provide all the tools needed for CRO – heat maps, visitor recordings, usability analysis, expert feedback, form analysis, surveys, A/B testing – into one solid platform.
Navilytics was launched in February of 2014 by Conner Hewitt in Chicago with the goal of becoming a new standard in web analytics. It has more than 600 users, adds capabilities of heat maps, click maps, scroll maps, visitor session recordings and form analysis in an all-in-one powerful package. Soon, many of these will be ported into VWO.
Commenting on the development, Paras Chopra, Founder and CEO, VWO said, “Navilytics is an extremely strategic acquisition for us. With this acquisition, we are all set to becoming the first full-featured conversion optimization platform in the world by 2016.”
Navilytics is not the only US-based company that has been acquired by Wingify. Earlier in 2014, Wingify had bought Concept Feedback, which offered actionable website feedback from experts in design, usability, and strategy. The growth of 2009 born Wingify has been exemplary. It has set a high watermark for Indian tech startups with its bootstrapped story- by generating a revenue of millions without raising any fund. Here’s an interesting slide show on the journey of Wingify created by its solo founder.