[Video] How to Interact with the Right Users by Twitch’s CEO Emmett Shear

This video is a part of the series of lectures on ‘How to Start a Startup’, collated by Sam Altman.

In the previous video, Ben Horowitz, Co-Founder and Partner of the venture capital firm Andreessen Horowitz, talked about how to make critical decisions. He quoted, “As a CEO of the company, when you’re making a critical decision, you have to understand how it’s going to be interpreted from all points of view. Not just your point of view and not just the person you’re talking to but the people who aren’t in the room, everybody else”.

In this video, Emmett Shear, Twitch’s Co-Founder & CEO, highlights what you can learn by talking to users that you can’t learn by looking at data. He also suggests the type of questions you should ask. Shear states that picking a user comes above all else. “Before you think about who you should ask, or what the feature should be, just think about who is going to use this app? … Who am I going to talk to? … and where am I going to find them?” Check out this video to know how one should approach the right users.

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