Times Internet has invested $15 million, along with acquiring a majority stake in Taskbucks, a mobile-only tasks marketplace. The raised funds shall be used towards building out more ways for companies to leverage access to its userbase.
“We will soon be launching Taskbucks Pro, a premium version of Taskbucks where users can perform real-world tasks for brands, to earn more. We’ll also be working closely with Times Internet to build our brand and drive growth of our mobile app,” said Kumar Apurva, Founder and CEO of Taskbucks.
Founded in 2014, Taskbucks is currently Android only, and has reached nearly 5 million downloads, claiming to add over 1 million new users each month.
Taskbucks currently offers brands the option for app discovery, user retention, referral tasks, offer signups, and social content sharing, as promotions that they can offer consumers. It will soon be adding crowdsourced tasks, surveys, opinion polls, offline photo tasks, and many other modules that will provide more variety and options for consumers and advertisers.
The company is targeting to cross 50 million downloads in the next two years, engaging millions of users with a variety of tasks they can perform to earn supplemental income.