On Wednesday, Snapdeal announced the launch of ‘Snapdeal Motors’. The news came after 10 months of Snapdeal introducing two-wheelers on its website. Snapdeal has already sold 300,000 units of two-wheelers in last 11 months.
Snapdeal is growing in auto demands and has already crossed the GMV of 1,500 Cr in auto sector. Targeting amount of 12,000 Cr in two years is the new flag-point eCommerce are aiming.
“We have sold bikes through our platform and received a phenomenal response. Through Snapdeal Motors, we want to offer consumers benefits of e-commerce, including convenience and deep assortment,” said Tony Navin, SVP partnerships and Strategic Initiatives at Snapdeal, in a press conference in New Delhi.
The Softbank backed eCommerce company was founded by Kunal Bahl and Rohit Bansal for selling deals by combining with local retailers. In 2011, it started selling products and soon it was converted into an online store having electronics, apparels, books etc.
Snapdeal is also providing loan assistance through its own finance platform ‘RupeePower’ to consumers and the loan will be available minutes after buying. However, a small booking amount has to be paid before buying.
It is trying to link dealers with customers by helping them get a two or a four-wheeler online and the delivery will be done by the area dealer. As a part of the process, 5,000 dealers will come up and also the option of test drives will be available through them.
Currently, Snapdeal is currently selling two-wheeler vehicles of Hero MotoCorp and Piaggio. Soon, the company is going to tie up with Nissan to introduce Datsun Cars. Also, Mahindra & Mahindra Ltd and Suzuki Motorcycles will be listed on the website later.
Snapdeal Motors will be competing with existing auto portals, which not only sell new cars but also advise you on the old one. Some of the toughest competitors the company will face would be ZigWheels, CarDekho, CarTrade and Carnation.