Working without metrics is like shooting an arrow in the dark. And measuring them becomes all the more important when if you are building a business for scale. While all the investors and mentors might differ in their opinions about which are the most important parameters to measure a startup’s progress, the founders should know better what KPIs they are gunning for.
In this SlideShare, Dave McClure, Founding Partner, 500 Startups, has shared a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. By focusing on only these 5 key stages: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!), the CEO can be effective in directing their team towards solving a distinct and actionable stage of their business/product.
Also, check out the below video in which Dave is telling about the above given beginners guide for startup founders: