[Slideshow] Startup Metrics for Pirates by Dave McClure

Working without metrics is like shooting an arrow in the dark. And measuring them becomes all the more important when if you are building a business for scale. While all the investors and mentors might differ in their opinions about which are the most important parameters to measure a startup’s progress, the founders should know better what KPIs they are gunning for.

In this SlideShare, Dave McClure, Founding Partner, 500 Startups, has shared a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. By focusing on only these 5 key stages: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!), the CEO can be effective in directing their team towards solving a distinct and actionable stage of their business/product.

Also, check out the below video in which Dave is telling about the above given beginners guide for startup founders: