Mumbai-based, online on-demand maids service provider, Didi has raised $150,000 in its angel round of funding from international angel investors Jozef Bardik, Leo Wang and Sangeeth Ram. The company aims to utilise the raised funding for technology enhancement as well as for marketing purposes to increase its reach across Mumbai.
The startup began operations in Mumbai in June 2015. It was founded by IIT Bombay alumni Jhonny Jha, Sagar Sen and Tushar Jadhav. Didi’s first product ‘Spotless’ aspires to bring the ‘serviced residences’ concept to every Indian home and office. It has launched professional housekeeping services catering to households at rupees 149/hour or 2.5 rupees per minute. The startup has also launched a B2B variant geared towards offices, housing societies and social facilities.
Talking with iamwire regarding the company’s mission and vision, Jhonny said, “our mission is to be an engine for social transformation by orchestrating the service sector to deliver greater value. Our vision is to organize and upskill, via training, technology and services, 10 million service providers by 2020.”
Currently, its Android app only provides home cleaning solutions, but soon it would be rolling out other services like cooking, beauticians etc. The app has 100-500 downloads so far. Didi at present, is serving in Chandivali, Powai and Ghatkopar areas of Mumbai, however it would be expanding to other areas soon.
The startup works with a team of trained maids called “Didis” who have been brought on board after being verified. Till now, it has trained 50 Didis in Mumbai.
Commenting on its monetization model, Jhonny added- “our revenue model for ‘Spotless’ – our housekeeping product under the Didi umbrella, is based on the number of productive hours that our Didis work with pricing differentiated and pegged to the value and quality we bring to our customer across different segments.”
The startup launched ‘Spotless’ just three weeks ago in limited suburbs of Mumbai and has already served over 200 orders clocking 500 productive hours. Its repeat customers have been over 50% of the total order volume.
There are several startups which have attempted to become the ‘marketplace of the service sector’ including BookMyBai, Househelp, Nanojobs, Helper4U and Honestcollars among others. Earlier this month, BookMyBai raised Rs 1 crore in its first angel round of funding from 50k Ventures and a group of angel investors led by Vineel Nalla, CEO, NBOS Technologies.