AppVirality, a San Francisco and Hyderabad-based mobile growth hacking startup has announced a fresh round of funding from its existing investors, a group of new angels, and Clicklabs. This is the company’s second round of funding after its initial seed round in January 2015. With this investment, the company plans to focus more on product innovation and customer satisfaction, while increasing the team size from 12 to 25 in next 12 months.
Through their mobile growth toolkit, this 12-month-old company claims to have generated more than 1.5 million installs. Currently, AppVirality powers organic growth for apps like MakeMyTrip, Airtel, Quikr, Byjus, Yatra, Paytm, iXiGO, Redbus, Yepme, 1MG, MySmartPrice, FAASO’S, and hundreds of apps across the globe.
Apart from the existing investors, several well known industry names have also participated in this round. The list includes Rajan Anandan (MD, Google India), Brijesh Kumar Agrawal (Founder, IndiaMart), Bikky Khosla (Founder, TradeIndia), Clicklabs, Aloke Bajpai & Rajnish Kumar (Founders, iXiGO), Krishna K Mehra (Founder, Capillary), HT Ventures LLC, Maxence Cacheux, Gaurav Lochan, Jocelyn Goldfein, Aditya Vuchi (Founder, Zippr), Gaurav Agarwal (Co-founder, 1MG), Rimpal Chawla, Munish Jauhar, Shashank Mehrotra, Vikram Chalana, Aakash Singal and Shashank Mehrotra.
The company enables mobile-focused companies to identify and implement the right growth techniques without having to code. Once integrated with the SDK, growth/marketing teams can make use of ‘Do It Yourself’ dashboard to configure, analyze and optimize the growth techniques. The current toolkit includes growth techniques like – Uber/Airbnb like “Personalized In-App Referrals”, Customer Retention, Social Sharing, Unlock premium, and 8 more techniques on the roadmap.
Talking about the company’s growth strategy, Laxman Papineni, Co-Founder and CEO said, “AppVirality’s dramatic growth has been driven by increased demand by app developers, who understand and value our technology. We have been overwhelmed by the response received by the biggest brands in the business. Today, we take pride in our associations that includes both our customers and investors”.