MindTickle which is a cloud-based software developer for sales representatives, has raised $12.5 million in Series A round of funding led by New Enterprise Associates with participation from Qualcomm Ventures and its existing investor Accel Partners.
The raised capital would be used to further develop its technology. Adding a comment on the development, Krishna Depura, CEO of the four year old company said, “MindTickle is being viewed as a strategic investment and source of competitive advantage for our customers.”
MindTickle has been co-founded by Krishna Depura, Mohit Garg, Deepak Diwakar and Nishant Mungali with the mission of creating web products at the intersection of fun and learning. Realizing the exploding opportunity in the social and mobile enterprise, the MindTickle team has created a gamification platform to create “delightful learning and engagement experiences” that are delivered as a hassle free software-as-a-service solution.
It’s product claims to economize on the training time for salespeople, and helps them keep up with the rapidly changing trends. Its software has been designed to groom sales personnels holistically- preparing them for ‘Role Plays’, keeping them on time with ‘Quick Updates’ on new product features, competitive insights, new success stories, and marketing collateral in real time, ‘Training’ them through role-based learnings, helping them take data driven decisions and improve their analytical skills.
The company’s clientele includes Cloudbase, Ola, Cloudera, Bloomreach, Avalara, Nutanix, Rubicon, Appdynamics, and sixty others.
MIndTickle operates from India (Pune) as well as San Francisco. It had previously raised $1.8 million in seed funding from Accel Partners and Moneta Ventures.