Travel search marketplace Ixigo, has announced the launch of a new meta-search across curated budget hotels on its website called ‘Super Value Hotels’.
ixigo’s curated collection of 2500 budget hotels across 80 cities in India has affordable room-rates ranging from Rs. 599 to Rs. 2499. This standardized collection of hotels provides value for money by providing amenities such as clean beds, air-conditioning, TV, a good location, room-service, breakfast and wi-fi at a great price.
ixigo’s ‘super value hotels’ compares deals across branded budget hotel providers such as Oyo rooms, Wudstay, Zo Rooms, Vista Rooms as well as independent hotels in popular locations in all major cities of India. It also meta-searches the cheapest rates across 20+ hotel-booking websites for India including the brand’s own website for most of them, allowing travelers to find the best rates for ‘super value hotels’ across websites such as Booking.com, Makemytrip.com, Hotels.com, Goibibo.com and Agoda.com. Travelers can also compare hotels in a tabular manner across their prices, ratings, reviews and amenities.
Commenting on the launch, Aloke Bajpai, Co-Founder & CEO, ixigo said – “We are making the lives of travelers simpler by narrowing down to the best budget hotels in India from among the 12,000 in our database. We’ve filtered them by amenities, location and by sifting through thousands of reviews and photos on the web. Our team has also visited many of our chosen 2500 hotels personally to ensure that only the best ones earn the ‘super value’ tag. These accommodations provide great value for money and hence we recommend them for price-conscious travelers. We will be rolling out super value hotels on our apps very soon, and will also double the number of cities and super value hotels we cover by December.”
Ixigo has recently received investment from Micromax, and has also forayed into cabs aggregation and meta-search.
According to Google, the estimated the online hotel booking market in India will be $1.8 billion by 2016, up from $0.8 billion in 2014. A large part of this growth will be driven by the growth of smartphones in Tier 2 and Tier 3 cities.
Recently, MakeMyTrip introduced its own brand of budget rooms called Value+. Another recent development in this sector is the entry of Deyor Rooms, which is a clear challenger to OYO and Zo.