Gurgaon-based food marketplace startup, Twigly, has raised $200,000 in a seed round of funding from TracxnLabs and Angels: Amit Gupta (Co-Founder, Inmobi), Aloke Bajpai (Co-Founder, Ixigo), Sahil Barua (Co-Founder, Delhivery), Ashish Kumar (Founder of Staybees and Techriti), along with partners and employees of SAIF Partners.
The raised funding will be used to expand its footprint across Delhi in the next three months as well as it also plans to tie-up with third-party hyperlocal delivery companies such as Opinio in future. Founded in 2015 by Sonal Minhas, Rohan Dayal and Naresh Kumar Kachhi, Twigly is an online kitchen model which focuses on delivering affordable organic food.
The startup is trying to break existing models by providing nutritive food, prepared with fresh and quality ingredients to a delivery-only format. It serves a variety of curated dishes made by professional chefs with delivery-ready recipes and processes from hygienic kitchens. The company tunes its recipes, packaging, ordering and tracking experience and ensures that each customer gets the taste and experience of a fine-dining restaurant, at home or at his/her office desk.
Twigly has accumulated a customer base of over 500 customers, during its one month of operations.
Just as the eCommerce sector evolved out of its first wave to give us household names such as Flipkart and Snapdeal, the Food tech space is also evolving out of its first phase. This new wave of companies are learning to focus on both technology and their product, without compromising on either. The next generation of companies have well-rounded teams that are better equipped to take on traditional players in the food space. “We believe that in the next 5-7 years, there will be 15-20 large food tech brands in India providing quality meals to busy Indians,” said Neha Singh, TracxnLabs.