Social media website Facebook has launched an option which let nonprofits get donation. People will be able to donate for a cause without leaving the website, in just a few clicks.
Facebook is also going to launch a ‘Donate’ button which will be coming to your news feed. People can now donate on whatever cause they support, be it educating the unprivileged, animal relief or helping people recover from natural disasters.
Facebook first launched its donation tool last year to help people recover from natural disasters. The option came handy for the relief fund of Nepal earthquake and Ebola epidemic. From then Facebook has been in the process of easing options for people to help people.
“Nonprofits can tell their campaign story, rally supporters, collect donations and visibly track progress toward a goal for year-end drives, themed campaigns and special projects such as building a clean water well or funding a clothing drive,” said Naomi Gleit, VP of Product Management at Facebook.
The populous will also be able to see how much funds/donations the non profits need and how much has already been contributed. This option gives transparency to the whole process.
Facebook has also specified that they are still testing the experiences of 37 partner organisations, including Mercy Corps, National Multiple Sclerosis Society and World Wildlife Fund.
These nonprofits are now depending on Facebook for donations and how will they decide who gets this option? Through an algorithm? There have been no specific demarcation yet as to who or what causes will be getting this feature.