Amazon Opening its First Physical Bookstore in Seattle

Amazon has decided to go offline by selling its inventory in brick and mortar stores. (Source)

Amazon has decided to go offline by selling its inventory in brick and mortar stores. (Source)

Amazon, the company that started the trend of selling books online, has decided to go offline by selling its inventory in brick and mortar stores. It will be opening its first bookstore called Amazon Books on Tuesday (3rd November 2015) in Seattle’s University Village.

As the company says Amazon Books is a physical extension of Amazon.com. It will apply its 20 years of online book selling experience to integrate the benefits of offline and online book shopping in their store. “The books in our store are selected based on Amazon.com customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments. Most have been rated 4 stars or above, and many are award winners,” Jennifer Cast, VP, Amazon Books, wrote in the company’s blog post.

To help its visitors make better choices, the books in the store will be displayed as face-out and will also have a review card with the Amazon.com customer rating. Prices Amazon Books will be the same as prices offered by Amazon.com. The store would have around 6000 titles.

In addition to selling books, Amazon will also be putting its devices on display. Visitors will be able to try devices like Kindle, Echo, Fire TV, and Fire Tablets. The store will open on all 7 days of the week. From Monday to Saturday store timings will be 9:30 a.m. to 9:00 p.m. and on Sundays from 11:00 a.m. to 6:00 p.m.

Amazon Books VP, Jennifer Cast declined to give away future plans of the company including information about additional locations. “We’re completely focused on this bookstore. We hope this is not our only one. But we’ll see,” said Jennifer Cast.

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