According to the latest IDC report, smartphone shipments in India jumped 21.4% in the July-September quarter (Q3,2015) to 28.3 million units that stood at 23.3 million units during the same period a year ago. The shipment increased by 6% from 26.5 million units in the April-June quarter (Q2,2015).
The growth in the smartphone market was helped by rising demand for affordable 4G smartphones, that witnessed almost three-fold increase in shipments over the previous quarter. Samsung remained at top in the Indian smartphone market with 24% market share, followed by Micromax (16.7%), Intex (10.8%), Lenovo Group which includes Lenovo and Motorola (9.5%) and Lava (4.7%).
Korean electronics firm is the biggest 4G player in India with its sub $150 LTE models such as Galaxy Grand Prime and Galaxy J2. Online marketplaces like Flipkart, Snapdeal and Amazon attracted the Chinese vendors which are trying to capture the Indian 4G smartphone market.
The overall mobile phone (feature phone and smartphone combined) market grew 2% from 72.4% to 73.8%. In the near future, the demand for 4G enabled devices will be at forefront, with the entire ecosystem have been aggressively preparing for this shift in the near future.