Author: Zafar Rais, CEO, MindShift Interactive
Fixing on an advertising budget and deciding how to expend it can be among your most demanding judgments. Advertising options have changed and expanded considerably over the past few years, and updating your strategy definitely means taking advantage of the new and dynamic digital marketplace.
Gone are the days of conventional advertising and marketing, where once marketers were inserting ads in the yellow pages, using fliers, buying billboards; they are now ideating PPC campaigns, focusing on keyword-based SEO, and planning web banners.
It’s difficult to refuse online video’s quick growth. According to a report by CISCO, by 2017, video will account for 69% of all consumer internet traffic. An increase of marketing revenue going to online video advertising will naturally follow.
Videos have made a big splash in the world of content marketing. Videos convey messages faster than written content. Merging both images and words, video marketing is a creative and engaging way to tell your story. Videos assist you with a prospect to interact with your consumers by allowing them to get to know you and your business, and feel connected with you. This is especially important for small, local businesses. A big advantage for those preparing to introduce video into their content marketing strategy is the low level of difficulty for video creation and publishing. As the need for video content rises, access to simple and inexpensive ways and various tools to create video marketing content is increasing. Nearly everyone has access to a high-quality camera via their mobile phone.
Vine, Twitter’s video-sharing service, and Instagram, now owned by Facebook, are ideal for shorter, snack-sized, video content. In short, video is one of the best ways to compel people to visit your site and create brand awareness. Consider your target audience when preparing your video marketing activities to ensure you are reaching your ideal client.
Video marketing businesses have found video to be extremely successful when it comes to revealing your business to the target audience. In fact, YouTube is the second most used search engine, plus videos rank higher on Google searches than links to websites. Yet another significant reason to consider incorporating video content in your marketing strategy!
There are all kinds of approaches when it comes to video promotion. Promo videos promote your brand or event and get people familiar with your business. Fill your audience in on the back-end of your business without having to give public tours. If you’re a brand new business, you can use a introduction video to describe who you are and what you’re going to do, or even create your own financial support campaign with a kickass video. It gives your brand a personal touch and an identity and recall value that can prove beneficial to you in the long run!
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