Snapdeal has launched ‘Janus’, an omni-channel platform for brands, that integrates offline and online retail channels to render a seamless shopping experience to their respective customers.
Along with the provision of online discovery and ordering, Janus will allow customers to access value added & expert services as a part of their purchase including demonstration, installation and activation or returns at a store near them.
The platform has tied up with leading brands, large format retailers, small businesses and technology startups. The first categories to go live on omni-channel will be mobile phones, in partnership with The Mobile Store (TMS), automobile tyres, in association with Michelin, inverters and batteries, in partnership with Luminous, and fashion products, with Shoppers Stop, reports DNA.
Commenting on the launch, Kunal Bahl, Co-founder and CEO, Snapdeal, said, “This platform will blur the lines between offline and online retail, demonstrating that both channels can act as gateways to each other.”
On Janus, a customer will get an option to pick up or get their phone delivered from the nearest TMS store within 2 hours of ordering. The TMS trained agent will also offer to set up and demonstrate phone features in addition to offering services like sim resizing, data transfer and screen guard installation, all in the comfort of buyer’s home. However, the customer will be able to access these services at the nearest store only in case of “pickup” option.
Companies these days, no longer restrict themselves to just the online or the offline space. To give their customers a seamless shopping experience of eCommerce, mCommerce and offline commerce, they are converting themselves into omni-channel platforms. Although the trend has already evolved and advanced in the west, in India the trend has only set in with offline brands like TheMobileStore, ShoppersStop, Mahindra Retail etc. going from offline to omni channel, and online startups like Voylla and Nykaa among many others, adopting omni-channel models.