Mumbai-based hyperlocal nightlife mobile app, Happitoo which is backed by FNB City Media Pvt Ltd, has raised a seed round of $77,000 from a Mumbai-based unnamed angel investor.The raised funding will be used to develop its product experience and marketing.
Founded in September 2013 by Hemant Jain and Ravi Raj Meena, Happitoo is a location based nightlife experience platform that enables users to explore, discover and socialize over food, drinks, dance, music, live events, theme nights and real time offers at restaurants, pubs, clubs and lounges. The startup claims that it aims to become the de facto nightlife destination and build the community of foodies, drink enthusiasts, party lovers and artists.
Its Android app provides information on over 8000+ nightspots spread across more than 700 locations in 15 cities including Delhi, Gurgaon, Noida and Mumbai among others. The app has crossed 23,000 downloads so far. It is integrated with Uber to make the experience more comfortable for Happitoo users.
The company also operates another app named Happy Hours which was launched in 2013.
Happitoo competes with players like Instabounce, Partiko and DuPlay. Instabounce raised $15,000 of funding from Aniruddha Malpani and Anil Chokhani.
India is one of the fastest growing economies in the world with a very large consuming populace wanting to go out and having a great time over food, drinks and live experiences. At the same time, there are way too many nightspots having a lot more to offer and constantly looking for relevant audiences. But, the problem is one of discovery and the other is about the ability to make the right choice based on the companion.
Therefore to cater this problem there are many startups in this segment which are not only providing relevant recommendations but is also offering lucrative offers to their users.