Health Food Startup Jiyo Natural Raises Fund from Indian Angel Network

Bengaluru-based consumer health startup Jiyo Natural has raised an undisclosed amount of funding from Indian Angel Network (IAN). The investment has been led by Rajiv Mehta and Sumit Dhingra, who shall be joining the board of the startup.

Indian food service is a USD 50 billion market growing at an annual rate of 11 per cent. Online food delivery is valued at USD 15 billion growing 40 per cent in the last 12 months. (source)

Indian food service is a $50 billion market growing at an annual rate of 11%. Online food delivery is valued at $15 billion growing 40% in the last 12 months. (source)

The raised capital shall be used to expand the company’s footprints further across Bengaluru and beyond including Mumbai, Pune, Delhi and the National Capital Region. Also a section of the fund would be challenged towards strengthening its technology and infrastructure, reports ET.

Jiyo Natural runs two flagship products – Jiyo Health, a nutritionally balanced meal that claims to be wholesome, calorie counted, chemical free and cooked in a scientifically healthy manner, and Jiyo Manage, a personalized meal option for consumers in need of managing health or lifestyle conditions.

Commenting on the investment, Rajesh Singh, Co-Founder of Jiyo Natural said, “It’s over Rs 12,500 crore market wherein we are growing at 10%-15% annually. IAN have been extremely supportive in our journey, and we intend to work with them to build a very strong brand presence for Jiyo Natural in the country and abroad.”

Of late, the food startup domain is thriving as new companies are emerging almost every other day, each with a twist of innovation and uniqueness. While some have designed their menu with comfort food, others are offering gourmet platters. But there are only a few who claim to target both- taste and health like Jiyo Natural. One of them is Truweight, which is soon coming online. Similarly, Grubit is one of the players which is competing in this sector. Dial-a-Diet is yet another startup which offers in health food.

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Notably,several of the well-funded food delivery startups are struggling with traction and subsequent fundraising issues. Niche food startups like this will have even less takers, so it would be interesting to see how they scale up.

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