Content distributor app Inshorts has acquired Palo Alto and Bangalore-based BetaGlide Inc, the company behind Retention.ai which helps app developers track uninstalled users, draw insights on user experience and improve user retention. With the acquisition, Inshorts aims to move a step ahead in delivering the better content consumption experience. The company plans to roll-out some new features, like the recommendation engine and its in-house data analytics team will ensure a hassle-free and better experience for the users.
BetaGlide’s product Retention.ai is a data analytics startup that helps app developers in analysing user behaviour. It primarily works on tracking uninstalled users, which includes finding possible reasons for uninstallation and ultimately decreasing user acquisition cost.
The Bangalore-based startup, founded by IIT Kharagpur alumni Amritanshu Anand, Anshul Singhle, Manan Shah and Abhimanyu Dikshit, marked its inception in 2013. Since then, it has worked with more than 12.5 million devices. It had earlier raised Series A funding from Mercury fund, with participation from angel investors like Anshu Sharma (Ex-VP Salesforce, Venture Partner Storm Ventures), Pratyush Prasanna (Ex-VP PayTM) and Punit Soni (Chief Product Officer, Flipkart). The company was also part of TLabs accelerator. It had previously worked with Inshorts to provide their developers with app usability data that helped detect performance, functional issues and bugs, even for low-end smartphones.
Founded by Azhar Iqubal and Anunay Arunav of IIT Delhi and Deepit Purkayastha of IIT Kharagpur, Inshorts raised its seed round in June 2014. The company started its journey from TLabs incubator in 2013. The company recently raised a Series B round of $20 million from Tiger Global. Formerly News in Shorts had rebranded itself as “inshorts” and has evolved from being a news aggregator to a content discovery platform, incorporating a spectrum of content streams like videos, infographics, podcasts, blogs and others.
Other player in the field, VCCircle got acquired by News Corp in March. In August, iamwire raised an undisclosed amount from Chinese venture investors & angels and YourStory received an undisclosed amount of investment from Ratan Tata. And in February, NewsHunt secured $40 million in series C funding led by New York-based hedge fund Falcon Edge Capital.