eCommerce SaaS Platform Shopmatic Launches in India

Shopmatic Founder: Kris Chen, Ti ​Lim and Anurag Avula

Shopmatic Founders: Kris Chen, Ti ​Lim and Anurag Avula

Shopmatic, a Singapore based eCommerce SaaS company, has launched its operations in India with the intent of helping offline businesses succeed in selling online.

The company caters to a multitude of merchants who are selling their products and services with no online presence or minimal online presence and also caters to individual entrepreneurs who intend to sell online. The services of the company can be availed at a monthly subscription fee. The company also claims to give one month free trial.

Founded in December 2014 by Anurag Avula, Yen ​Ti ​Lim and Kris Chen, the company is based out of Singapore and has offices in Gurgaon and Bangalore. It decided to make India as its first international launch market and also plans to roll out to other markets in Asia, the Middle East, Africa and Australia, subsequently.

Commenting on this, CEO of Shopmatic Group, Anurag Avula said, “We believe we have the opportunity to change the lives of individual entrepreneurs and small businesses by providing them a platform to grow their businesses and to fulfill their aspirations. There are over 51 million small and medium businesses in the country, and a significant base of untapped individual entrepreneurs.”

The company has also established partnerships with international and local companies logistics providers, whose service can be availed by the client to fulfill the delivery orders, thereby making it easy to sell online. It also provides an organized dashboard which provides management tools with data insights and inventory management for the business. 

Further, the company guides individual entrepreneurs as to how to manage everything that is required to let their business grow, including exposing them to international markets with the help of their global footprint.

The company is competing with players like Shopify, Zepo, PowerStores, Buildabazaar, KartRocket, iQecommerce, NetSuite, Bigcommerce, Volusion, etc. As it is difficult for SME’s to establish their online platforms owing to restricting economic factors, these SaaS platforms comes in handy for fulfilling their infrastructure deficit. As per a Gartner report, Indian eCommerce will reach $6 billion in 2015, which will be a 70 percent increase over 2014 revenue of $3.5 billion according to Gartner, Inc.

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These SaaS services will help offline businesses to come online. What will be interesting to note, how this sector helps offline businesses gain an online recognition among already the established ones.