Grocery segment in India is experiencing a boom currently. With many grocery delivery startups getting funded, eCommerce biggies are also entering the segment envisaging a promising future in this area.
Over the weekend, Flipkart launched Flipkart Nearby App for grocery delivery. This new service of Flipkart has been launched in select areas of Bangalore, such as Koramangala, HSR Layout, BTM Layout, Ejipura, Jayanagar, JP Nagar, and Bellandur.
The app divides groceries and food into categories like branded food, groceries, staples, beverages, breakfast, dairy, eggs and it also provides personal care, health and wellness products like sanitary napkins, baby care products, and household supplies.
The app has been launched for Android users for now. Any time of the day an order can be placed but the deliveries are made from 10am to 8pm. For payments, it currently provides cash on delivery as an option.
Amazon had already made its entry into the Indian online grocery market with its Kirana Now which was launched in March 2015. Snapdeal tied up with gourmet food retailer Godrej Nature’s Basket in January 2015 to sell about 400 of its products online. Ola also started its pilot project to deliver groceries in June 2015.
In September 2015 Snapdeal made a strategic investment of $36 million in Peppertap so as to grow its foothold in the grocery segment. Like Flipkart, Paytm too had announced its dedicated app for groceries, Paytm Zip.
With advancement in technology and the ease of grocery shopping that it provides, the sector ensures a promising and competent future for all the players in this space. The grocery delivery startups are already in a cut throat competition with each other, will the entry of all major marketplaces further toughen the survivability