For a business to succeed in today’s world, it is important to have a strong digital footprint within the Internet. Therefore, when a business is defining its marketing plan, it must incorporate a solid digital strategy. Without a digital marketing strategy in place, new client acquisitions, brand visibility, and impactful revenue generating opportunities will likely be damaged.
Following are 5 tools which could come in handy in the execution of a good digital marketing strategy-
Sprout Social is a social media management and engagement platform for businesses. It enables social communication for business through three main functions: publishing, engagement and analytics. Sprout provides solutions for social media marketing, social media management, social customer service and social media analytics. It’s platform offers users the ability to integrate with Twitter, Facebook, LinkedIn, Instagram, Google+, Zendesk and UserVoice.
One issue with many social sharing scheduling tools is that it’s very difficult to reuse old content. A major problem with social media, from a marketing standpoint, is that your followers are overwhelmed with new content. When you post an update, no matter how good it is, only a small fraction of your followers will ever see it. Edgar could be a great solution to that.
Edgar is a social media scheduling tool that instead of publishing your updates just once, carefully catalogues them in a limitless library that you build over time.
All of your updates are sorted into categories that you create and published on a schedule that you choose, so Edgar publishes what you want, when you want it.
After Edgar publishes every update in a category, it simply pulls more from your library. You never run out of messages in your queue, and your updates get the chance to be seen, shared, and liked by people.
HootSuite is a web and mobile social media dashboard that helps individuals and organizations distribute content, monitor conversations and track results across multiple networks including Twitter and Facebook. The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, LinkedIn, Google+, Foursquare, MySpace, WordPress, TrendSpottr and Mixi.
Additional integrations are available via Hootsuite’s App Directory, including Instagram, MailChimp, Reddit, Storify, Tumblr, Vimeo and YouTube.
Regular Engagement with Influencers is a big part of most social media marketing strategies. The goal is usually to connect with them, establish a relationship, and get them to share your stuff. That’s where tools such as Inkybee come into play.
Inkybee lets you search for top bloggers in your niche on all major social networks. It helps you expand your reach, find those bloggers who write about what your clients think about, your products and services or topics–and not just their blog posts but all or any social media. Connecting with your key influencers is a must for anyone trying to establish themselves. Influencers can help you spread the word about your topic, blog or post and boost business. The best part about using Inkybee is that it automates the task of finding these bloggers and blogs for you thereby saving you time in the process. Simply provide your preferred keywords, similar blogs and other criteria for your search and it will do the rest of the work for you.
Viralheat is a subscription-based software service for social media management that helps clients monitor and analyze consumer-created content.
It offers publishing options for all major social networks, and also offers some fairly in-depth analytics.
The tool uses its own algorithm to rank followers and other users on a network (particularly Twitter) in order to give you more information about the value of your social profile. You can also use this information to engage more with your top followers who act as brand advocates.