Zomato Launches Whitelabel to Offer Full Tech Package to Restaurants to Go Digital

Zomato has launched Whitelabel Platform, a full suite of technologies for restaurants to run their business online.
The ability for restaurants to launch custom-branded native mobile apps to help them connect with and engage their customers, and operate at internet scale is the USP of this platform.
Further, Zomato Whitelabel app offers features such as targeted push notifications, real-time information and menu management, and marketing tools to merchants at their fingertips. The app is based on a subscription model that bundles Zomato’s existing restaurant management app- Zomato For Business into each subscription for free. These Whitelabel apps integrate seamlessly into all the ancillary services Zomato offers, such as Online Ordering, Table Reservations, in-app Cashless payments, Loyalty programs and the upcoming Zomato Base (point of sales system)

The food tech industry has shown an exponential growth over the last couple of years. As per a Tracxn report published in December 2014, the food-tech segment has seen a total investment of $1.2 Billion in 2014 alone. While the dine-out and online ordering segments have seen a large chunk of this funding, internet-first restaurants have also seen their fair share of interest from investors.

Currently, most of the internet-first restaurants primarily function on a ‘no/own kitchen + own delivery + on-demand’ model. The industry is witnessing early signs of this concept germinating in certain urban clusters. However, a vast majority of the industry is dominated by the unorchestrated sector of asset-heavy restaurants, and there is a huge untapped opportunity to get them online, build innovative services, and drive more delight to customers.

Also read: Zomato had acquired US based restaurant reservation platform NexTable

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Commenting on the subject, Ashish Goel, Chief of Product & Design, Zomato maintained, “While speaking with a lot of restaurant owners, we realised that most of them do not have an app or digital presence and they want to harness the power and distribution of the internet and mobile to grow their business. And that there is no one single service provider for restaurants which can give them the entire suite of technologies required to run an internet presence closely integrated with the operations of their business. We see this as an opportunity to have a larger impact on the food-tech ecosystem, as well as create a larger overlap between tech and food.”

The Zomato Whitelabel Platform will be available to restaurants in all 22 countries Zomato has footprints in. The app has already caught the attention of many of the popular restaurants like- Summerhouse Cafe in New Delhi, Miyabi Sushi in Dubai, and Shizuku Ramen in Melbourne are amongst the first 100 restaurants that have already signed up in the last week.