It has been reported that ride-sharing behemoth Uber will soon announce a new partnership with big retailers and fashion brands as early as this month.
The partnership will be focusing on luxury, with Uber sidling up to high-end brands commonly found on New York’s 5th avenue. It has also been in talks with Bigcommerce and Shopify to create easy interfaces for retailers to partner with the company.
It is not Uber’s first play at eCommerce. The company already has UberRUSH program partnered with luxury eCommerce site Gilt Groupe to offer fast delivery in NYC, reports Thenextweb.
The news broke amidst rumours that Uber has been inquiring about partnerships with smaller on-demand companies that rely on a driver fleet to deliver their goods.
Going by the footprints of the company, Uber is clearly trying to encash upon the worth of its driver fleet outside of its foundational offering that it picking and dropping passengers. It has also ventured into food delivery with UberEATS in a handful of places and UberRUSH in New York City. It will be really interesting to see what lies next on the platter.