Fashion Styling Platform StyleCracker Raises $1M in its First Round

Mumbai-based online fashion styling platform, StyleCracker which was founded in 2013 by Dhimaan Shah and Archana Walavalkar, has raised $1 million in its first round of funding from four individuals. The investor names are still undisclosed. The company aims to utilise the raised funding on tech development and for taking the platform to global markets.

In the last two years, the startup has seen 1,00,000 registered users on its platform, and is targeting to have two million users in the next 12 months. It is is targeting a gross merchandise value (GMV) of Rs 35 crore by March 2016.

StyleCracker is a styling platform for people who want to get styled by the designers in the fashion industry. It uses intelligent user data to give users a personalised styling recommendations through live chats with a team of stylists, based on the body type, personal style and budget preferences.

The startup has more than 1000+ brands that allows users to read customers’ experiences and rate their services. The portal also has a ‘Buy Now’ feature allows user to shop recommended products instantly, with a click of a button. It competes with online platforms such as Voonik and 20Dresses.

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