California and India-based Quintype, data-driven publishing platform for mobile first media companies, has secured $3.25 million in funding, led by media entrepreneur- turned early stage investor Raghav Bahl among other unnamed investors. Raghav Bahl owns Quintype’s parent company Quintillion Media.
The raised amount will be used to grow the product engineering, and sales teams across the Bay Area as well as in Bangalore.
Quintype is an end-to-end SaaS service which brings together all the functionality needed to run an to create and distribute content, understand and grow audience, and also monetize the content. As the company claims, it let’s media organisations reduce technology costs, while at the same time, leveraging big data and predictive analytics to increase revenue and profits. Quintype partners with publishers by making money through a revenue-share model, by aligning their interests with that of the publisher.
Amit Rathore, founder of Quintype said, “At Quintype, our goal is to make it just as easy to start a non-trivial media operation, as it is to start a blog. So, if you want to start a new online magazine, or a news site or app, or any other high-velocity content property, you’ll be able to do it in minutes.”
Raghav Bahl, founder of Network 18 founded Quintillion Media in 2014, as an all-digital, mobile-first media company. The first product was a news site called The Quint, launched earlier this year on the Quintype platform itself. The aim behind this platform is to create a WordPress-like CMS for new age media.
Besides running their own platform Quintillion media invested Rs.4 crore in Delhi-based online news and views platform Youth Ki Awaaz in September 2015. In August 2015, Noida-based, career destination for women professionals, Sheroes raised Rs. 5 crore in angel round of funding led by the same firm.