India based mobile advertising platform InMobi, and China Based APUS Group have announced a long-term partnership to help each other increase their market shares.
InMobi will share its expertise in India to help APUS establish a larger footprint in India, enabling an increased user base and market share. In return, APUS will engage in a monetization partnership with InMobi that will result in the latter gaining access to more than 200 million additional users across the APUS user system, with exclusive access to all APUS users in India.
With five popular Android apps that span across launcher, browsers, booster, flashlight and a messaging center in its portfolio, APUS is looking to make a significant foray into the Indian market that is expected to have more than 369 million smartphone users by 2018.
The collaboration is aimed at propelling APUS into becoming the leading Android user system in India by the end of 2015 and acquiring more than 80 million users in India by 2016.
APUS will also sign a global monetization partnership with InMobi. With 200 million users worldwide today, and 300 million expected by the end of 2015 and 500 million by the end of 2016, APUS will open its user base to InMobi to maximize explore monetization together. This is the first time APUS has established a worldwide monetization partnership.
Through a combination of InMobi’s various products including Miip, native ads and video ads, and APUS’s user experience features, they intend to enable ad experiences that will provide the right mix of monetization with a native, non-intrusive user experience.
“While we have grown quickly worldwide in the past year, we think the opportunity that exists in India is still largely untapped and will lead the third wave of significant mobile growth. With InMobi, we believe we have the best partner who can help us win in this market,” said Li Tao, CEO and Founder, APUS Group.
Both the companies were participants at the recently held GMIC in Bangalore. Among the other announcements made in the event were –Baidu seeking partnership and investment opportunities in India, Chinese mobile ad platform Mobvista’s commitment of pumping $100 million to expand its operations in India over the next three years etc. Interestingly, the same event which served as a platform for inMobi to join hands with China-based APUS, also acted as a launching pad for China’s notable mobile ad platform Cheetah Mobile.