The Man Company, Indian content-based subscription eCommerce platform for men’s grooming and essentials, has raised an undisclosed amount of funding from angel investors – Karan Bajwa, MD Microsoft India; Amanpreet Bajaj, Country Manager, India, Airbnb and Manish Vij, Founder CEO, SVG Media.
The other investors Parvesh Bareja, Director, Helios Packaging; Dinesh Singh, IIT alumnus and previously worked with Hindustan Lever and Hitesh Dhingra, Co-founder, TrulyMadly, are also participated in the round.
Talking about The Man Company’s product range, Mohit Saxena, Co-founder and CEO also said that, “Market studies show that men are paying greater attention to their grooming and personal care needs. However the availability of quality men’s grooming products still remains a challenge both in terms of availability and affordability. The Man Company seeks to fill this gap by offering the complete range of high-quality products on a subscription format that are value for money.”
The company provides a wide range of products including shampoos, body washes, face washes, hair gels, shaving gels and soaps. It offers products available with a subscription-based model. Consumers get the freedom to customize their products basket to suit their needs, set the frequency of their order, and revise or cancel their subscription any time they want to.
Here is a video which shows how to shop at The Man Company:
The Man Company blog ‘The Man Mag’ generates content around what men like to consume like grooming tips, life hacks, travel, food and wine, sex and relationships, technology, auto, health and fitness etc. are some of the subjects around which content is aggregated.
The male grooming market in India is expected to grow to Rs. 5,300 crore by 2016, according to a study by Euromonitor International. With the growth of eCommerce in India and the increase in purchasing power, more and more men are exploring options and variety in grooming and essentials products.
Also Read: Subscription E-Commerce: What, Why and How
Other eCommerce subscription companies like Fabbag and Enchantess also operate in the same space for providing beauty, makeup and grooming products for women and men, from Indian and International beauty brands.