Helpchat, a chat-based personal assistant app, is acquiring Mumbai-based start-up Niffler for an undisclosed amount. Co-founded by Edul Patel, Prince Arora and Viraj Shah, Niffler is a hyper local discovery platform which enables users to find the best deals and discounts at offline stores.
Both Niffler and Helpchat share the common vision of facilitating the everyday life and tasks of consumers with the right information over the highly convenient and quick medium of chat.
Commenting on the matter, Edul Patel, Co-founder, Niffler said, “In Helpchat we found the perfect partners to further our mission of plugging the information gap that exists in India. We share Helpchat’s vision of assisting consumers in getting more done by doing less, using its chat-based personal assistant app. We look forward to combining our brand synergies and expertise with theirs and setting new benchmarks in the way consumer-get their daily task done in India.”
Patel also confirmed that the deal is almost closed, only a few legal formalities are left to be taken care of.
This acquisition will enable Helpchat to launch its services in Pune and Mumbai faster as Niffler already has a presence in these key markets. Post the acquisition, the entire team at Niffler will join Helpchat.
Expressing himself on the matter, Ankur Singla, CEO and Founder of Helpchat stated, “We are geared for aggressive pan-India growth in the coming few months. The acquisition of Niffler is one of the first major steps in this direction. Niffler team has expertise on community-driven experiences and retailer supported commerce. Acquisition will also help Helpchat accelerate the growth of its personal assistant engine across the areas of offline commerce and local deals based on user’s intent.”
In March, 2015, Niffler had raised $1million from SAIF Partners. The market today, is witnessing a surge of startups offering innovative hyper local services. Similar to Niffler, there are names like Fashalot and Wooplr which are also operating in the same area with their individual models. The primary motive held by all of these startups is to bridge the gap between offline retailers and the digital customers.