While Google continues to be the number 1 search engine in the world (Based on Alexa and SimilarWeb Data), its logo had become such a familiar object that no one paid any attention to it until it was a Google Doodle day. And now that the company has come a long way from its core search engine business, it has finally decided to give its logo a little revamp. And here is why
So why are we doing this now? Once upon a time, Google was one destination that you reached from one device: a desktop PC. These days, people interact with Google products across many different platforms, apps and devices—sometimes all in a single day. You expect Google to help you whenever and wherever you need it, whether it’s on your mobile phone, TV, watch, the dashboard in your car, and yes, even a desktop!
Today we’re introducing a new logo and identity family that reflects this reality and shows you when the Google magic is working for you, even on the tiniest screens. As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
With Google influencing design standards globally especially with the introduction of Android (And the latest material design), it makes complete sense for the company to update its identity at this point. The new logo is sleek and more in sync with the modern day typefaces.
Here is a video of Google’s evolution.
This is the first biggest revamp to the logo since 1999, and it has come under a month of Larry Page’s announcement of creating Alphabet and Sundar Pichai becoming the CEO of Google.
And this new branding is not just restricted to the logo, the company is going to include the same design changes to its user experience across its native products as well.
As you’ll see, we’ve taken the Google logo and branding, which were originally built for a single desktop browser page, and updated them for a world of seamless computing across an endless number of devices and different kinds of inputs (such as tap, type and talk).
Google is calling its new look ‘simple, uncluttered, colorful, friendly’ what do you think about it?