Google Adds ‘Block’ and ‘Unsubscribe’ Features to its Gmail Service

After unveiling the ‘Undo Send’ feature, technology company Google has now introduced ‘Block’ and ‘Unsubscribe’ features for its Gmail service. Like the names suggest, these will allow users to block specific email addresses and unsubscribe from unwanted subscriptions. The features will be available on the web and over the next week on Android.

The block feature will not really stop the mails from coming, future blocked mails will go to the spam folder (and users can unblock in Settings if required), Google Product Manager, Sri Harsha Somanchi said. “In addition, the unsubscribe option is now making its way to Android, so you’ll be able to opt out of eligible mailing lists directly from the Gmail app. It’s perfect for those newsletters you subscribed to a while back but don’t read any more,” Harsha added.

In June 2015, the company added ‘Undo Send’ option in Gmail’s setting under the ‘General’ tab, that allows users to cancel a mail if it is sent by mistake, depending on the time users have set. Google’s email services has more than 900 million users globally.