A mobile only food marketplace app, DishCo has raised angel funding from Mahindra Group chairman Anand Mahindra, Punj Lloyd Founder Uday Punj, bookmyshow.com Founder Ashish Hemrajani, and New York-based Sanjeev Mehra, Partner at Goldman, Sachs & Co.
The startup allows restaurants to list their signature dishes on its portal where customers can rank those dishes according to their preferences. It operates in Mumbai, Pune and Goa, and plans to soon expand in Delhi, Hyderabad, and Bengaluru. The company claims to have nearly 8500 restaurants listed on its app. The app is available for Android and iOS users.
DishCo offers listing and ranking service without any fee, but it charges a fixed subscription fee for restaurants that opt for booking tables, offering coupons, and some other value added services.
Regarding the USP of the business model, Jimmy Shaw, founder of Food Marshal that owns DishCo said “At present, companies allow consumers to review restaurants or their menu without understanding the nuances of hospitality industry, which can hurt reputation. We will instead let consumers find and rank dishes without any reviews and offer a host of services such as coupons, deliveries, wallet time and in-line feedback”.
Food tech industry in India is catching up with players like Zomato, TinyOwl, Foodpanda and many more. Even taxi aggregator companies like Uber and Ola have already started their own food delivery services. Now it will be exiting to see how new startups like DishCo will emerge among so many food tech startups.