Chinese Mobile Ad Platform Mobvista to Pump $100 million in India by 2018

Chinese mobile ad platform Mobvista has set $100 million to expand its operations in India over the next three years.

According to the report, as part of the company’s plans, Mobvista will establish an office in the country by the end of the year.

In India, firms like Flipkart, Paytm, OLX, Jabong, Freecharge, Yatra and Newshunt are Mobivista’s clients.

The company was founded in 2013, and provides advertisers and developers solutions for user acquisition, performance marketing and traffic monetization, and claims to currently deliver over 10 billion daily ad impressions across over 230 countries.

Mobvista also offers game publishing solutions via its sub-brand VstarGame that claims to have published multiple mobile games in South East Asia and Taiwan regions.

In August, Mobvsita raised $32.21 million from China’s top media firms including Shanghai Media Group and Mango TV. The funds were intended for Mobvista to expand overseas mobile marketing and game distribution channels.

“Our ambition is to combine the synergies of global vision and local insight while focusing on emerging markets. The Indian market is poised to offer fertile soil to create businesses worth millions of dollars, turning it into one of the top 3 markets of mobile internet industry along with China and US,” said Mobvista CEO Wei Duan.

India is a strategic market and Mobvista is determined to draw more attention, resources and focus required to sustain and build upon this momentum, he added.As per ET, Mobvista delivers over 10 billion daily ad impressions in more than 230 countries. It has offices in Hong Kong, Guangzhou, Beijing and San Francisco and almost 300 employees.

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