China’s Baidu Seeks Partnership and Investment Opportunities in India

Mingyuan Li, Vice President of Baidu Inc.,has revealed at the GMIC Bangalore 2015,that the company is planning to bolster support for its mobile products in India with a recently opened New Delhi office, and by seeking more partnerships and investment opportunities.

Earlier this year, Baidu had introduced four of its international mobile products to India: DU Battery Saver, DU Speed Booster, ES File Explorer and MoboMarket.Each one has already amassed millions of monthly active users in the country, and Baidu has opened an office in New Delhi for product support,business development and sales, as well as to form partnerships and seek out potential local investments.

“Our products already have a large and growing user base,”said Li.He added,“We’re very excited and honored to be here at this pivotal point in the mobile Internet industry.”

Further,Li also touched upon the vast potential of the online-­to-­offline(O2O)industry in India – an industry around which Baidu has created an extensive ecosystem in its home market of China. He maintained,“Baidu’s main goal is to connect people to great services that benefit their daily lives. We’re dedicated to realizing that goal in India.” In total,there 250 million monthly active users of all of Baidu’s international apps.

In an interaction with Deccan Herald in July 2015, Baidu’s two top level executives who were on a business trip to India, had confirmed that the company had already started to monetize in the country.  One of them stated, “Our main focus right now is to build a foundation of strong, local partnerships.Through those partnerships, we can grow our user base and create a platform with services that will resonate with people and improve their lives, as well as bolster the local internet ecosystem.”

The executives confirmed that the company has joined hands with local partners like Flipkart, Snapdeal, Myntra, and NewsHunt.“We are involved in a traffic-sharing model that helps all of us extend our reach and increase our number of users,” he maintained.

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As mentioned above,the executives made a clear statement revealing Baidu’s plans of delivering O2O services to India based on its successful experiences in China.

When asked about the verticals which Baidu focuses in India, the spokesperson declined to define the specifications of the verticals. “The question is more on establishing a platform that people enjoy using and will keep going back to for fun and useful services. The landscape is changing very quickly in this industry,” he said.

About Baidu

Baidu is the largest website in China and the fifth largest in the world. It has a 71% search market share in China. Baidu offers many services, including a Chinese language-search engine for websites, audio files and images. It offers 57 search and community services including Baidu Baike and a searchable, keyword-based discussion forum. The company was established in 2000 by Robin Li and Eric Xu, both having an expertize in search engine technology. In March 2015, Baidu ranked 4th globally in the Alexa Internet rankings.