Apple Buys Mapping Visualization Startup Mapsense for Around $30M

To boost its location technology and services, Apple has acquired San Francisco based startup Mapsense, that builds tools for analyzing, visualizing, and understanding location data gathered from mobile data. The transaction amount is somewhere between $25-30 million. As a part of the acquisition deal, Mapsense 12-member team will now join the Cupertino company, as per Re/Code.

“Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans,” the company said.

Founded  in 2013, Mapsense allows businesses to upload location data to analyze and learn more about their customers and how they are using their products. In May, the company had raised $2.5 million in a Seed round led by General Catalyst.

It is still unclear what Apple’s plans are for Mapsense, but over the years it has acquired several location-services companies including navigation app HopStop in 2013, and a GPS company Coherent Navigation in May this year. In August, Apple’s another competitor in navigation technology services, Nokia’s Here Maps was sold to AUDI AG, BMW Group and Daimler AG (Mercedes) for a deal amount of $3 billion.

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