It has been reported that the long awaited redesigned version of Apple TV set top streaming box is finally ready to be launched in September.
Speaking of the newly added features, on the hardware side, Apple is said to have slimmed down the Apple TV itself, and the Apple TV remote is also getting re-stylized featuring a new haptic touch pad. It sounds like Apple is also updating the Apple TV’s processor to one of its A8 chips, and it’s also adding more RAM for a speed boost.
On the software front of things, the biggest news is that Apple is reportedly revealing an Apple TV App Store that will allow developers to create third-party apps and games for the device. Siri is also said to be compatible with the new Apple TV, which combined with the redesigned remote, should make navigating the menus far easier.
The Apple TV started out as a “hobby” product for Apple, but after reaching more than $1 billion in sales in 2013, Tim Cook has since said, “It’s a little more difficult to call it a hobby these days.”
As per Business Insider, it has also been reported that Apple is launching its own TV subscription streaming service in the fall, which will offer “about 25 channels, anchored by broadcasters such as ABC, CBS, and Fox, and would be available on Apple devices such as the Apple TV.”