Microsoft has announced the acquisition of Texas-based Incent Games Inc., the developer and owner of FantasySalesTeam, a sales gamification platform designed to help incentivize sales teams. Microsoft will soon offer the FantasySalesTeam platform to its customers to “help them incentivize their sales teams to new heights and better results” said .
Founded in 2012 by Adam Hollander, FantasySalesTeam had raised $1.4 million till now from investors including ATX Seed Ventures, Central Texas Angel Network, and Marvel Venture Partners. In its latest round, the company had closed its series A funding of $750,000. Terms and conditions of the deal to Microsoft are still undisclosed. Its platform allows managers to ramp up sales numbers through fantasy-sports competitions among their representatives.
“Their platform is highly effective at increasing team collaboration, productivity and consequently driving greater results and business growth,” Added Bob.
With Microsoft’s focus on productivity and its obsession with customer success, this acquisition is a better fit. The company said that, in the coming months, FantasySalesTeam’s software will be integrated into Microsoft’s own Dynamics CRM platform, but it will continue to support customers using FantasySalesTeam with other CRM solutions. And it said it will evaluate how to apply FantasySalesTeam’s feature set to other areas outside sales in the future.
Last month, Microsoft bought a field-service-management vendor FieldOneSystems, with the aim of integrating its technology with Microsoft’s Dynamics CRM and various Office-related products.