Housing.com, Mumbai-based real estate platform has announced the acquisition of HomeBuy360, a cloud based sales CRM that connects developers, agents and buyers. The deal was closed for a sum of $2 million towards purchase of 100% equity of HomeBuy360 (HB360).
Leveraging this platform, developers and agents can streamline the entire sales lifecycle, by tracking inventory, managing customer relations and in effect drive efficiencies in their sale operations. This acquisition is targeted at 20,000+ developers in the realty ecosystem, and will also fortify Housing.com’s Data Science Lab (DSL) with data on inventory and transactions in the real estate sector.
Earlier this year, Housing had acquired Indian Real Estate Forum (IREF), a platform providing unbiased property information to consumers and Realty BI to empower property buyers and financial institutions to assess risks and take informed decisions. Recently, Housing has crossed 1 million verified listings in the rent and resale sections.
Founded in 2011 by Rajat Kothari, Kshitij Minglani and A K Gururaj, HomeBuy360, aims to transform the Indian realty CRM and the ERP space by creating a connected eco-system of developers, buyers, agents and home service providers.
By acquiring and consolidating content portals and technology for real estate sector, Housing appears to be aiming to build a community for realty professionals. While as of now Housing always seemed to portray a consumer first approach through its design and claimed verified listings, the company seems to be putting equal focus on the vendor side as well.